One of the hallmarks of postmodernism is personal expression and a unique identity, according to A is for Abductive. Any doubts i had about that were banished by Reuters' report that people spent $3.5 billion on ring tones for their mobile phones last year. That amounts to about 10% of all music sales worldwide: all so that annoying sound interrupting what used to be important social interactions (conversations, meetings, dinners, etc.) can be distinguished from all the other annoying calls others are getting.
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