Good design requires knowing your audience and thinking hard. Designing a remarkable product means you’ve solved most of your marketing problem: people want to know about remarkable things.

How much do people actually read? A scatterplot at useit.com shows duration of visit compared to words on the page: the more words, the lower the percentage of words that actually get read. So keep your copy short, simple, and scannable. Check out typography for lawyers for some very useful data: also i love typography.

Question: how do you decide when to innovate in UI design rather than following a standard?

[he had an interesting iphone app for controlling the presentation!]