Bob’s Talk at TOC

I blogged a funny story last week about Logos CEO Bob Pritchett’s attendance at the O‚ÄôReilly Tools of Change for Publishing (TOC) conference. But here’s a serious comment from Mark Coker of the Huffington Post that warrants quoting (italics are mine):

The Best Presentation at TOC

My favorite presentation of the conference was from Bob Pritchett of Logos Bible Software, in a session titled, Network Effects Support Premium Pricing. I remember attending his presentation four years ago at the first TOC in San Jose, so I knew I didn’t want to miss his presentation this time. They’re doing amazing stuff at Logos. They face an interesting challenge, one that every author and publisher faces: How do you compete against free? In their case, they sell about 10,000 bible study ebooks. How much has the bible changed over the last two hundred years? Not much. But what Logos excels at is making this information more accessible than ever before. They take a database-centric view of their vast and ever-growing library of content.

When you purchase a book from them, you’re not just getting a static ebook, you’re buying into a dynamic, integrated online application environment that becomes richer with each new publication, and with each new member to their community. Even if Bible study isn’t your thing, check them out for future-of-publishing inspiration. I can’t do them justice here.

High praise indeed from somebody who isn’t necessarily into Bible study, but recognizes that what Logos is doing is really quite unique in the entire publishing industry. Our “database-centric views” are only getting stronger, so you can expect to hear more about this in the months to come.

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