I know, i know … all the Cool Kids(tm) were using Twitter way back in, like, 2008, so i’m very late to the table (and therefore not very cool). But at long last, i’ve decided to take the Twitter plunge and try it out.
Why did i hold out so long? I’ve long been convinced that attention is one of my most precious possessions: it’s one of the few things that’s uniquely under my control. I’m already highly prone to distraction, so it’s not like i need any help in that department. I’ve been afraid Twitter might prove endlessly distracting without providing enough value in return. The danger of continuous partial attention is being perpetually shallow (and there’s plenty of science to suggest that multitasking is just a myth: our brains don’t work that way).
So what pushed me over the brink? Well, @TimOReilly did. I went to the Strata conference last month (still hoping to blog a summary at some point), and they were giving away his book on Twitter (#TwitterBook, @TwitrBook: he was co-author with Sarah Milstein). It’s a very practical, easy read, and they made a convincing case that Twitter is really a new communications medium with a lot of advantages: those don’t come along too often. They also described a three-week Twitter test-drive:
- follow a few promising accounts and check into Twitter at least once daily for 5-10 minutes
- check trending topics every couple of days
- spend 30 minutes one day running a few searches
After three weeks, you’ve only spent a couple of hours, but you’ve given it a fair try. So i figured that’s a reasonable experiment (and that’s basically the approach i plan to take).
- I enjoyed blogging, and still hope to get back to doing that more consistently. But there are too many things for which i want just a quick capture-and-spray, even if i don’t have the time for my usual full, clever write-up. Twitter makes that possible by forcing the length constraint: say it in 160 characters, or don’t say it at all.
- One of our sons-in-law has started a new business called Social Synergists which helps companies with their social media marketing (hi Jordan!). I want to have a better feel for Twitter culture so i understand his challenges, and you have to be on the inside to get that. (I’d encourage you to follow and like them on Twitter and Facebook)
I still view this as an experiment: i may decide it’s just not worth the effort, and i don’t expect to go hog-wild (particularly since, in another display of non-coolness, i don’t have a web-enabled phone, so i can’t easily tweet-out-and-about).
So if you’re a Twitternaut, feel free to follow me (@SeanBoisen), and suggest the people you think are most worth following: with @TimOReilly’s tutelage, i’ll try to make it worth your attention.